Super Bowl 50 half-time show review

Coldplay form an all-star cast of Bruno Mars and Beyoncé for a fitting tribute to our zeitgeist and the circus of handegg encapsulating it for the fiftieth time.

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The fiftieth Super Bowl, a mildly-farcical advertising hoarding won by an ageing out-of-place Budweiser-swilling sexual harasser who happens to be one of the finest quarterbacks in the history of the National Football League, fell subject to its traditional half-time excursion into the world of popular music on Sunday night in not-San Francisco’s Levi’s Stadium. Contrary to the most earnest efforts and headline billing of British quartet Coldplay, the show – or, at least, cultural perception of it – was seized by a duelling Beyoncé and Bruno Mars before an estimated live television audience of, according to an industry insider, “one absolute fuckload.”

Chris Martin and his bandmates took to a temporary stage on the churned field much like any other stadium show they’d put on, surrounded by screaming fans and Pepsi logos atop a chromatic stage shaped like the centrepiece of the cover of recent record A Head Full of Dreams and travelling around it with an assured blend of timidness and arrogance. Martin began by repeating the opening lines of ‘Yellow’ to soundtrack the flooding of the field with peripheral extras, before launching into the more fitting tones of ‘Viva La Vida’ and ‘A Sky Full of Stars.’ Regardless of the context or inevitable financial incentive, to see people – Martin included – rhythmically bouncing to Coldplay as if they were in a Las Vegas superclub with Calvin Harris on deck feels somewhat incongruous yet, as Martin loosened up by removing his patchwork jacket and relieving his knees from their unique gravitational exertions, the frantic medley of the band’s more joyous pop material soon settled into a chromatic groove aided by the card panels distributed throughout the venue. Continue reading “Super Bowl 50 half-time show review”